The workforce shortage in construction is well known.  To learn methods that could improve recruiting and retention of the managerial workforce in electrical construction, this study collected the perceptions and experiences of more than 700 people throughout the United States.  Reported here are aggregated results on the factors that attracted and retain these people in electrical construction, as well as comparisons between women and men, minorities and non-minorities, between age groups and finally by length of time in the industry.  While higher wages continue to be an important piece in recruiting and retention, results suggest  there are other factors that matter and should not be overlooked.